What are we selling?  AUDIENCE!!

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your advertisers your audience story.  You have the audience that is most important to them. You can deliver your […]

Selling Data….Without Selling Out Your Audience!

As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – opted-in and engaged? These are the questions that keep Melissa Chowning, Audience Development Superstar, up at night. We asked her to […]