Increase Print Revenue with Native Ad Campaigns

Print remains one of the strongest channels for native and sponsored ad campaigns. Niche publishers have to think outside the box and get creative. Charles Warner, (CEO/Editor in Chief, Innovation & Tech Today) recently spoke at Super Niche in Louisville. He urged niche publishers to get the most out of their native ad campaigns by looking beyond traditional advertising norms to push […]

Jumpstart Your Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer estimates that spending on native digital display ads grew in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For niche publishers, establishing profitable and sustainable native ad programs has never been more challenging. But native advertising represents […]

Native Advertising: How to Create the Right Program For Your Niche

Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be native. Not only is native a better alternative to banner and display ads, but native ads provide an “ad blocker-free” solution for […]

Team Takeaways from the Niche Digital Summit

Everyone wants to learn more about new ways to drive online revenue. So we recently brought together the best digital media minds and 150 niche publishers for the Niche Digital Summit in Chicago. The event was jam-packed with hands-on strategy, tactics and insights to help media businesses publish their niched-out content better, stronger and more profitably in the digital space. We asked the Niche Media HQ team to […]

Try This 3-Tiered Model to Jumpstart a Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For niche publishers, establishing profitable and sustainable native ad programs has never been more challenging. […]

The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers

The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.  (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans and ad space are shrinking, publishers need to shift to a new way of thinking. Three changes that come […]

7 Top Tips for a Better E-newsletter

I recently had the opportunity to be a judge for an e-newsletter award. The panel looked for certain qualities immediately. Of course, navigability, layout and creativity were key elements. But it the entries didn’t also incorporate the 7 tips below, they were usually headed to the reject file. Here are 7 Top Tips for making a good e-newsletter great: