Seize the Micro-Moment!

Mobile devices are now a huge, huge influence in customer interaction and engagement. Thanks to constant advancements in technology, the purchase process has become “a mobile customer journey.” Consumers just start tapping their smart phones when they need something. They move from an “I want more information” stage to an “I want to buy” stage in literally seconds. So how can publishers make an effective impact? By paying close attention to the […]