Doesn’t every niche publisher want to expand content revenue and audience reach? The perfect match is your niche audience and a nice portfolio of custom publishing products. So where do you start? We asked Michael Zivyak, President & Publisher of Sonoma Magazine at Sonoma Media Read More
Andrew Davis, global motivational speaker and lunch keynote, recently challenged Niche CEO Summit publishers in the room: “Can you move your market? What trends can you inspire within your niche? More importantly, as a publisher, YOU do have the power to move your market Read More
We know, we know. 2018 is The Year of Video. According to eMarketer, US programmatic digital video ad spending is on track to surpass $13 billion by 2019. Sure Facebook and YouTube numbers are a huge part of that, but there’s no Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
Is hosting webinars really worth it for you and your client? Can’t they be a giant pain to arrange and then hardly anyone actually signs on so the actual lead count isn’t there? And then those few people who attend are “multi-tasking” aka ignoring Read More
There’s a strong bond taking shape, and it’s between mobile and voice search. And we don’t mean just how much you to talk to your pal Siri. There’s Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, chatbots and others. In fact, over half of search queries now Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer estimates that spending on native digital display ads grew in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For Read More
Are you constantly refining your media company’s digital strategy? Hope so–because the digital space is literally transforming in…….micro-moments. Niche media companies need solid monetization strategies for social media, native ads and other content. They need to know what’s working best right now to drive online ad revenue. Staying informed Read More
Let’s face it, as sales people, we love a full arsenal of products to sell. And, to be honest, it’s our job to help potential advertisers determine what’s the right mix. That being said, I implore you – don’t ever leave email Read More
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all Read More
