Mobile and Voice SEO: The Shape of Things

There’s a strong bond taking shape, and it’s between mobile and voice search. And we don’t mean just how much you to talk to your pal Siri. There’s Amazon’s Alexa, Google’s Assistant, Microsoft’s Cortana, chatbots and others. In fact, over half of search queries now Read More

Time to Roll Out the Digital Red Carpet

Are you constantly refining your media company’s digital strategy? Hope so–because the digital space is literally transforming in…….micro-moments. Niche media companies need solid monetization strategies for social media, native ads and other content. They need to know what’s working best right now to drive online ad revenue. Staying informed Read More

Google is Throwing Us a Bone (and Niche Publishers Benefit!)

Usually when I start a sentence with “Google has changed their rules,” I hear a lot of moans and groans. That’s because rule changes often mean loss of traffic and the need to correct course. Not in this case. The tech giant Read More

What’s New in Digital Revenue?

As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of Read More

An interview with Andy Crestodina: How to make friends, rank high and get famous online!

As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and online revenue. So what’s the key to amazing social media, PR and SEO? We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of Read More