Lead Gen Can Be a Tricky (and Profitable) Business!

It’s essential to the growth of every niche publisher’s business to create original and effective ways to capture new leads. It’s all about finding the right balance between satisfying your advertisers’ demands for quality leads without burning out your own targeted list. (We know, easier said than done!) The big question: what does your client really want – and can […]

Take Lead Gen to the Next Level with….Quizzes!

Every publisher knows quizzes are highly engaging to readers. But a smart few publishers are using quizzes as products for advertisers. Believe it or not quizzes can drive serious revenue, along with providing deeper insights into your audience and building your list. Whether light and fun, or focused on real-time industry feedback, a sponsored quiz is one of the easiest and most efficient ways […]