We know, we know. 2018 is The Year of Video. According to eMarketer, US programmatic digital video ad spending is on track to surpass $13 billion by 2019. Sure Facebook and YouTube numbers are a huge part of that, but there’s no Read More
Yes, it’s true–Our human brains process video 60,000 times faster than text. As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions. So what’s important when creating effective video content?
Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct Read More