According to Hubspot, only one-third of a salesperson’s day is actually spent selling. Why? It’s probably about not being as organized as a salesperson needs to be. Organization definitely is the mundane part of the job compared to the adrenaline of selling. Read More
According to Forbes, 5G is the future of mobile, chat bots are going to go from good to great, connected clouds will transform our lives. And let’s not forget the cool new advances in development for AI and AR. So what does Read More
Niche magazine publishers have a built-in advantage over publishers of mass-appeal magazines: Their readers aren’t just mildly interested in the content they offer. They’re passionate! Niche magazines address specific professions and industries as well as hobbyists, enthusiasts, activists, and artists. This built-in niche Read More
Twas the week before Christmas……..and next a New Year, We’ll toast and roast and have lots of good cheer. Here’s some top tips if it’s ad sales you seek, We’ll start with new content in January, first week! Don’t Grinch Out! Sales Read More
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is Read More
Don’t be shy, look up from your phone! Yes, holiday season with all the client receptions and cocktail parties has shifted into high gear. And yet surprisingly, many salespeople dread the small talk. Sure you can sell, that’s business. But why should Read More
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just Read More
Is your turkey going to be fried, smoked, roasted or butterflied? Where do you stand on sweet potatoes? (Or your father-in law, for that matter.) Are you for or against pumpkin pie? And what’s up with those vegetarian cousins who want to Read More
Prospecting is hard work. You can have the best product and be the best closer in the world, but if you don’t know how to prospect new business, you are not going to get anywhere. So where do we start? How can we Read More
Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share some advice Read More
