Niche Publishing in 2018: It won’t be boring!

Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds of publishing professionals (just like you).  They gave us their sense of what the new year looks like. What […]

Fight Fire With Fuel!

Don’t you hate it when you call a prospect to close a contract and they tell you that they have decided to go with your competitor because they got a “great deal”? What kind of great deal you ask? And then you get an earful on how much more expensive your rates are and how they have a limited budget. […]