Digital Reset: What Niche Publishers Can Do Next!

Sometimes you get so caught up in the daily grind that you forget to look up. Or look out. When was the last time you had an opportunity to network and learn about what other publishers are doing?

If “I have no time, there’s too much to do!” is your plight, here’s a brief round-up of some of our top posts on all things digital to keep you in the know. We asked our speakers to share their thoughts about new strategies, marketing, audience development and what publishers should be doing now.

First, does your current digital revenue strategy need a reset?

Successful media companies are making some needed changes in their digital space. What can you do differently to have a greater impact on the bottom line? Read on to learn from 2040 Digital’s CEO Kevin Novak on new ways to leverage data, and visualizing growth. Transform Your Digital Revenue Strategy!

Now imagine a world where the marketing department pays for itself. 

The marketing department of today should focus on developing both direct and indirect revenue strategies for content. Joe Pulizzi, Founder of Content Marketing Institute, challenges publishers to transform their existing digital marketing models. Digital Marketing: Turn that Cost Center into a Money Maker!

Recognize the relationship dynamic between publisher and customer is changing. 

According to award-winning marketer and CEO Trish Witkowski, niche publishers need to remove the emotion from audience development and instead focus on actual customer intent. Having a bunch of rabid fans doesn’t mean you have a financially lucrative, long-lasting customer base. Digital Audience: Score Your Customers for Max Revenue

Finally, what can niche publishers do next to start their digital transformation?

We asked the experts to share some insights on what publishers can do right now:

Mana Ionescu, President of Lightspan Digital:  “Stop talking about yourself. Sorry to break the news to you, but no one cares. I don’t care that a new edition is out, or that you went to a convention. I care about what’s inside that edition that I can’t read anywhere else. I care about finding a post that I can share with my social network, to make myself look good and get a ton of likes. Get the idea?  People are online to satisfy certain needs – be entertained, feel better about themselves, learn something new or in a new and unique way. And in a place like Twitter or Facebook that’s flooded with content, you need to find ways to give them what they need, when they need it and in a way that makes you stand out. Talking about yourself doesn’t accomplish any of those.”

Eric Shanfelt, Founder of eMedia Strategist:  “For my B2B clients, we’re launching lead-nurturing conversion funnel businesses. Three of my clients will do $1MM in new revenue in the first year from this new line of business. And for my consumer enthusiast clients, we’re launching subscription conversion funnels using lead magnets and Google / Facebook PPC advertising. They are seeing up to 100x return on ad spend and building both their email and subscriber databases.” 



About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.