2018 Social Media Marketing Trends (It’s still all about FB)

Every year Social Media Examiner conducts a survey of 5,700 marketers to better understand how marketers are using social media to promote and grow their business. Here are 3 key trends from their 2018 Social Media Marketing Industry Report: And yes, it’s all about Facebook. Facebook dominance: A very significant 94% of marketers use Facebook (followed by Instagram at 66%). […]

Digital Revenue: Updates You Need to Know Right Now!

The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study on measuring digital “strength”, lessons from mega-media’s big moves, programmatic trends and a new (ahem, yes again) ad […]

Social Media Marketing 2017: Top Trends to Drive Digital Audience & Revenue!

Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B. We read the 50-page report so we could share with our niche publishing audience. It’s great for niche media that SME didn’t just poll the great big companies. Of the 5,700 marketers they surveyed, over 60% were […]