During the holidays last year, I was stuck watching America’s Next Top Appetizer Food Truck, or some such thing. The contestants had to prepare a meal for the judges (who saw that twist coming?). One of the judges arrived late and missed Read More
We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines. So it makes perfect sense, then, that magazine printers are hosting publisher events. It’s about bringing together their clients in an innovative, Read More
As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great Read More
What does LinkedIn mean to you as an ad sales professional? Is it a tedious necessity, or just a social media site where you have simply parked your profile and left it there—just so you can say you have a presence online? In Read More
Some day, whether in two months or five years from now, you might think about selling your niche media company. Or selling at least some of the properties within it. Where should you start? What has real value? Are “earn outs” a good idea? How can Read More
Now read this! I just finished a great biz book on totally revamping marketing outreach and revenue. This is a must-read for niche publishers! Joe Pulizzi, a recent keynote speaker for us in Chicago, has co-written a new book with Robert Rose Read More
Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be Read More
Keep reading if… you’d like to know how we use a simple marketing automation to generate sales. I spend a lot of time chatting with other folks in the B2B events and publishing world, and it’s striking just how many don’t employ Read More
The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement Read More
It happens to every salesperson sometimes. You go through the motions of your sales week, feeling tired and uninspired. So where can you find motivation? There is no magic solution, unfortunately. The cold, hard truth is that the best source of inspiration comes from within Read More
