Selling New Digital Marketing Options With Success

8 ideas to boost your chances of getting a signed advertiser contract. Around every corner is a new digital media marketing option. OTT, audio/podcasting, CCT, video, and more. These new marketing technology (MarTech) ideas are awesome, but as salespeople, we often have new marketing solutions dropped on us and we are expected to work our “sales magic.” Sure, there is […]

The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We […]

The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We brought […]

Don’t be a Zoom Zombie! [VIDEO]

Quick – how many Zoom calls have you been on today? (Or MS Teams, Google Hangouts, GoTo Meeting, or any of the other video call programs for that matter.) Video calls have exploded due to COVID-19 and remote workers. Make sure you are at your best on each call! Even if no one has said anything about your tendency to […]

Don’t be a Zoom Zombie! [VIDEO]

Quick – how many Zoom calls have you been on today? (Or MS Teams, Google Hangouts, GoTo Meeting, or any of the other video call programs for that matter.) Video calls have exploded due to COVID-19 and remote workers. Make sure you are at your best on each call! Even if no one has said anything about your tendency to […]

Social Media Tactics for Reach and Conversion!

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) are shouting into the void? Is your niche audience engaged with you enough to convert? Mana Ionescu (President of […]

Social Media Marketing 2017: Top Trends to Drive Digital Audience & Revenue!

Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B. We read the 50-page report so we could share with our niche publishing audience. It’s great for niche media that SME didn’t just poll the great big companies. Of the 5,700 marketers they surveyed, over 60% were […]