Thinking About Selling Your Media Business? Advice from the Experts

Even if you aren’t thinking about selling your media business right this minute, it’s usually an important future consideration. Or maybe you’re thinking about selling just a part of your portfolio. You can never start preparing too soon! We checked in with some of our top M&A experts to get their insights on some good guidelines when contemplating the sale of (some or all) […]

Just Do It: Sales Role-Play Works!

You’re zipping through the sales meeting, plenty to report on, (which is great) and then glancing at your texts on your smart phone under the table because your sales manager is about to wrap it all up. Then all of a sudden she says, “Time to role-play!” Groan, Ugh. Groan. Why is role-playing important? Most salespeople dread role-playing. Yet to be the best ad […]

Digital Audience: 20 Tips for Blog Success!

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”0px|||” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” custom_padding=”0px|||”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off”] For most media companies, the purpose of their blogs is to increase traffic, attract new leads and deepen […]

What Happens When Your Clients Only Want to Buy Digital?

It’s funny how time changes everything.  If you’ve been selling advertising for a while you remember when we gave banner ads on our websites as value add to a print program. This was when digital advertising was in its infancy. Digital advertising distribution channels continue to evolve. Early on publishers liked digital ads with their low overhead and high margins, we […]

Poised for Growth? How to Attract More Qualified People

I’ve recently attended several area workforce development workshops and conferences where employers are trying to figure out how to get more qualified people to fill their growth needs.   The most common solutions include “soft skills training” and workforce education to improve the quality of the workforce.  While these programs are important, I’ve been making the case that many employers […]