Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.
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How many of you have goals? How many of you write down your goals on a piece of paper? An old friend of mine, who happens to be a sales trainer, would open his group sessions with these questions. As you might Read More
It’s funny how time changes everything. If you’ve been selling advertising for a while you remember when we gave banner ads on our websites as value add to a print program. This was when digital advertising was in its infancy. Digital advertising distribution Read More
I’ve recently attended several area workforce development workshops and conferences where employers are trying to figure out how to get more qualified people to fill their growth needs. The most common solutions include “soft skills training” and workforce education to improve Read More
Ok, we’ve made it through Valentine’s Day, President’s Day, St. Patrick’s Day, Spring Equinox and the Ides of March. Now let’s pause for today’s best idea ever for a proposed-holiday: National Niche Media Day! In the meantime, here are your headlines on what’s new in Read More
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can make or break your media sales career. The absolute goal of prospecting is to Read More
Have you cracked the ad sales hiring code yet? An inevitable topic at every one of our niche publisher roundtables is how to find top salespeople (and successfully retain them). We asked Sales Leader Stephanie Holland to talk about how to identify traits of great Read More
The Wall Street Journal is about as opposite of niche media as it gets. But they took a break from articles such as “Kuwait Launches $8 Billion Bond Sale” and “CFO Moves: B&G Foods, Slack Technologies, Zscaler” to share some really solid Read More
Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where Read More
