CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation. But they can also be a giant expense, a time suck, and confusing as hell. Elizabeth Kachoris Read More
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects Read More
Summer is a great time to catch up on media revenue strategy and tactics, so we polled our niche publishers on successful ideas that boost digital revenues. Who doesn’t want that?? Here’s the secret sauce: It’s all about seizing new opportunities. Why? Because Read More
An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More
Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where Read More
