Ok, we’ve made it through Valentine’s Day, President’s Day, St. Patrick’s Day, Spring Equinox and the Ides of March. Now let’s pause for today’s best idea ever for a proposed-holiday: National Niche Media Day!
In the meantime, here are your headlines on what’s new in print, digital, mobile, tech innovations and more.
Here are the facts recently released from MPA:
Read more on their Independent research study, The value of magazines.
Everyone is inundated today with media pouring in from multiple channels. The good news is that magazines can provide a better, alternate experience for readers. The end result is higher reader engagement.
Check out these stats:
More on this topic from Midlandpaper.com: How print is producing a distraction-less advertising solution. And from Minonline, we learn more about why print magazine advertising matters in Bauer media study reveals surprises for print.
Moreover, publishers are forging ahead in 2017 with new launches. They are finding success with special bi-annual print products. Here’s more about these four new products from the NYTImes.com in 4 new magazines to know.
As online ad pricing decreases, does it come at a cost to creativity? Author Bob Wooten observes that audiences are becoming more fragmented in digital space. We call that being “Niche.” More from MarketingWeek: Digital media is a buyer’s market, but that doesn’t make it a good deal
While publishers are working hard to provide the optimum reader experience, data-driven marketing strategies are the key. More about mobile-mania from which-50.com: 2 out of every 3 digital media minutes now spent on mobile
Finally, voice user interfaces are the new frontier in magazine publishing. It could drive up reader engagement too. From Min online: Magazines learn a new language
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.