What are we selling?  AUDIENCE!!

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your advertisers your audience story.  You have the audience that is most important to them. You can deliver your […]

5 Steps to Launch Your Membership Model

We’ve tried all these things in attempts to grow our digital ad sales: Hire a “digital” sales person. Create packages that bundle print and digital. Restructure sales compensation plans to motivate more digital ad sales. Shoot more videos and create more email newsletters to increase inventory. Some tactics work. Some fail and leave us frustrated. There is a better way. […]