The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement in order to stay in business.
And while it’s clear that diversifying revenue streams and creating quality content are two of the keys to success, defining the right growth strategy for your media business is a constant challenge.
So read on, publishing peeps, for some top stories on what’s happening now:
Finding ways to make money in this business.
“The challenge was (and remains) figuring out how to turn those loyal online readers into revenue.” Here’s a thought piece from econtentmag.com on the survival and evolution of the publication: The publishing business might be turning a corner
What’s coming next in publishing management? Digital savvy editors are the next generation. Seismic shifts continue at 4 major magazines. The publishing industry knows “Winter is coming”: Here’s how it can move forward
Think about niche-ing your niche.
Cast your net wide! Your video content can indeed go global. Social Media Examiner shows ways to optimize your content on YouTube to viewers who speak different languages. Social Media Examiner: How to Reach a Non-English-Speaking YouTube Audience
This consumer group is making economic gains, influencing mainstream consumption and being credited for advancements in digital. The numbers are worth paying close attention to. From Nielsen: Latinas are avid tech users, voracious video consumers and social trendsetters
Niche publishers continue to survive— and thrive.
After almost folding in 2016, Take magazine is now stronger than ever. An inspiring comeback story to niche magazine greatness, from Folio: Take two for Take
Finally, we know the secret behind niche success is passion. “Do what you love and love what you do,” says Publisher Neal Finelli. Sarasota Post: Publisher of taste, dining and travel celebrates 25 years
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.