Keep Calm and Publish On!

The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement in order to stay in business. And while it’s clear that diversifying revenue streams and creating quality content are […]

3 Big Reasons to Elevate Your Video Content Strategy!

Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct research to find solutions after watching a video. Here’s 3 big reasons niche magazines should be creating video […]