Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. See Part […]

Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. See Part One here. – […]

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. – Editors […]

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. – Editors ***** […]

Highlights from the Publishers Conclave

We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines. So it makes perfect sense, then, that magazine printers are hosting publisher events. It’s about bringing together their clients in an innovative, networking atmosphere to share ideas and learn from each other. These changes bring new opportunities for just about […]