During the holidays last year, I was stuck watching America’s Next Top Appetizer Food Truck, or some such thing. The contestants had to prepare a meal for the judges (who saw that twist coming?). One of the judges arrived late and missed Read More
Logos on signs and banners: If you do the same boring event sponsorship at each of your events year after year, don’t expect better results! Instead, think about developing creative sponsorships that drive attendance, give max exposure to the sponsor, and allow you to increase Read More
Carl Landau, Grand Poobah of Niche Media HQ, is a seasoned veteran in the niche event world and he’s seen it all–what to do, what not to do, and how to generate more revenue. He recently sat down with Magnificent Media’s Dave Reimherr for a podcast Read More
