Grow Your Pipeline with Marketing Automation

Keep reading if… you’d like to know how we use a simple marketing automation to generate sales. I spend a lot of time chatting with other folks in the B2B events and publishing world, and it’s striking just how many don’t employ marketing automation at all. The reason I hear most often? Some variation of “We just aren’t big enough.” You […]

Niche Events: Transform (or Ditch) the Losers!

The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up that used to be successful and now have resulted in steadily declining profit margins every year? Should you shut down […]