Native Advertising: How to Create the Right Program For Your Niche

Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be native. Not only is native a better alternative to banner and display ads, but native ads provide an “ad blocker-free” solution for […]

Sponsored Content and Native Advertising Strategies for Niche Publishers

Sponsored content vs native advertising–what’s the big difference? They say that sponsored content is meant to be read, native advertising is meant to be shared, but are they really all that different? No matter what you call it, niche magazine publishers are tackling this sticky subject and looking for new revenue opportunities while keeping readers #1. We all know the […]