Content Monetization: Personality Matters!

Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More

What’s New in Digital Revenue?

As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of Read More

The Other “M” in Content Strategy: Merchandising!

Content Merchandising is a philosophy and methodology that is a crucial part of any sales and marketing program. A comprehensive Content Merchandising plan will attract potential buyers, reaffirm purchase or contract decisions and in general facilitate partnerships, rather than mere sales transactions Read More

7 (Easy) Ways to Grow your Email Newsletter List

An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More

Audience Disruption? Use It to Create Revenue!

Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online – how does your brand’s expertise fit in? Dealing with Read More

Using a Content Hub the Right Way

When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More