A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing Read More
Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More
As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of Read More
Within this blog our constant mantra is The Power of Niche. It’s no surprise that the broader magazine publishing industry has taken notice of this fact and the steady revenue of niche brands. This also means mergers and acquisitions are on the rise, and that M&A is Read More
Content Merchandising is a philosophy and methodology that is a crucial part of any sales and marketing program. A comprehensive Content Merchandising plan will attract potential buyers, reaffirm purchase or contract decisions and in general facilitate partnerships, rather than mere sales transactions Read More
Hello Super Salesperson! We know how busy you are. Phone calls, emails, client meetings oh my! No worries, we’re here to keep you informed about what’s working, what’s not and what’s new in niche media ad sales and publishing. Take a break and get Read More
An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online – how does your brand’s expertise fit in? Dealing with Read More
We all love email. It’s easy. Cut and paste and done. Phone calls? Harder, but it gets the job done. If these old standbys aren’t getting the results you need, maybe it’s time to get out of the office!
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More