What’s New in Digital Revenue?

As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of the curve is the key to success. Read on to check out the latest news in the digital space:

Niche-worthy News: 2017 Media Trends, Tips and More!

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on: Media trends in 2017 Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017 2017 Industry assessment We happen to think successful niche publishers today are […]

Mobile Ads: You Need a Sensory Marketing Strategy!

Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level. You need to set goals first to determine what you want to accomplish with your sensory strategy. Should it be fun? What about the element of surprise? Determine what combination will work best for your niche […]