Members Only! Adding Membership Revenue to Your Virtual Event Strategy

Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person event revenue can be challenging (and they seem to take more time!). You need to diversify! We chatted […]

How to (Safely!) Save Your In-Person Event Revenue

Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still significant barriers to success that would give any publisher pause: mandated hygiene requirements, changes in networking and sponsor […]

$37K from 15-Month Contest with Hospital

St. Louis Magazine prints 40,000 copies each month. The success of their recent promotions had them looking for opportunities to do even better. After hearing about the success other companies had securing recurring revenue from their advertisers, they wanted to create their own annual campaign. Beyond increasing their revenue, the magazine hoped this campaign would grow their email database and […]