We know this to be true: Everyone’s inbox is exploding! Daily messages come from email, Facebook, Google+, texts, Youtube, Pinterest, Linkedin and more, more, more. Facebook gets a ton of attention, but when you go beyond the hype and the hoodie you Read More
Last week I talked about the 4 Universal Ad Sales Truths You Should Know. This week I am going to discuss them in more detail and give you some ways to overcome the challenges we all face in the ad sales game. Read More
Ad sales reps give nearly every excuse imaginable when it comes to sales goal failure. Excuses range from a bad economy…to changing deadlines…to the diminishing importance of print…to working for a real jerk. The truth is your advertising sales success is only Read More
Want to revitalize your social media strategy but not sure where to start? We recently checked in with content marketing guru Carla Johnson, who will be leading the session: Social Impossible at the Niche Digital Conference in Nashville this fall. It’s all Read More
Ready to pump up your online revenue MEGA-fast? We have you MEGA-covered! Ryan Dohrn, Ad Sales Expert and speaker at the Niche Digital Conference this fall, will be leading the session: Mega Online Revenue Mania. He will be teaching attendees new ways Read More
Before you focus on the right questions to ask when interviewing for a a new ad salesperson, it is just as important for sales leaders to know the right questions to ask themselves. Often clients ask me to pass along the names Read More
Looking for a way to pump up sales this summer? Team Call Zones might be the answer. A client shared with me recently that their advertising sales reps lacked focus – they were dazed and confused. I immediately asked about daily call Read More
The days are longer—and it seems like they get longer every dragging minute. And it’s hot, hot, hot. For many of us, mid-summer hits and then we are suddenly in a complete state of inertia with absolutely no focus beyond whether our Read More
Strategic planning is critical to sales revenue success in the niche media world. Do you have plans in place yet for your strategy meeting this fall to plan for 2014? Yogi Bera said it best, “If you don’t know where you are Read More
I was a December graduate from college. This meant that I had a much smaller graduation ceremony than the rest of my classmates. So small in fact that our class president called us each up to the stage, by name, to get Read More
