Many advertisers think that digital is the less expensive alternative when really it’s not. And more than ever, advertisers are turning to Google AdWords, Facebook and other online-only digital ad opportunities….and leaving you and your niche magazine’s advertising opportunities out in the cold. So what’s the Read More
It is a very common practice in ad sales to look to your competitors for new sales leads. While I understand this strategy is common, unfortunately you are often late to the party when you call on them and ask them to run Read More
I am always amazed at the number of ad sales reps that never, ever practice their trade in an effort to improve. Just imagine if Tiger Woods never practiced. Would he be as successful? Probably not. Why did Michael Jordan shoot hundreds of free throws Read More
In my world, process is everything. The fact is most sales people thrive better within a solid structure, knowing the expectations and organizational framework. Personally, I recognized long ago that I am a “roll with the flow” kind of sales guy and Read More
I was watching my 11 year-old son the other day. He was slowly blowing up a red balloon. I could see what was going to happen. There was an explosion looming, I just knew it. As the balloon neared the verge of Read More
You’ve already created your ad sales goals for 2014. Why not make your New Year’s resolutions now to get a jump on reaching those goals? Each year we try to set new resolutions for personal and professional growth. Constantly challenging yourself to Read More
Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with Read More
To stay abreast of the latest in ad sales training, I often listen in on other sales coaches to learn and observe. It seems to me that there sometimes seems to be a lack of common sense in what is being taught Read More
