The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked. (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans Read More
As a consultant who has worked in the media industry, there are certain questions that I hear that indicate a larger problem (or opportunity). One of those questions is “How do we recruit top salespeople?”. The answer isn’t as simple as Indeed.com Read More
Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More
An opt-in email newsletter list is one of a publishers’ most valuable assets. Why? Because they own the relationship with that reader. Publishers are starting to realize the unharnessed value of an engaged email database. So how do you grow your subscriber database? Read More
We all love email. It’s easy. Cut and paste and done. Phone calls? Harder, but it gets the job done. If these old standbys aren’t getting the results you need, maybe it’s time to get out of the office!
You’re zipping through the sales meeting, plenty to report on, (which is great) and then glancing at your texts on your smart phone under the table because your sales manager is about to wrap it all up. Then all of a sudden she says, Read More
During the CEO Panel at the March 2018 Super Niche conference, Ted Williams, CEO of the Charlotte Agenda, mentioned that reader revenue is what “keeps [him] up at night.” Don’t toss and turn over this issue – protect your future by generating Read More
It’s funny how time changes everything. If you’ve been selling advertising for a while you remember when we gave banner ads on our websites as value add to a print program. This was when digital advertising was in its infancy. Digital advertising distribution Read More
I’ve recently attended several area workforce development workshops and conferences where employers are trying to figure out how to get more qualified people to fill their growth needs. The most common solutions include “soft skills training” and workforce education to improve Read More
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can make or break your media sales career. The absolute goal of prospecting is to Read More
