Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience. As media marketers, the team at January Spring has pulled Read More
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The Read More
Whether you are a City & Regional, Consumer or B2B publisher, finding ways to expand your subscriber base is a top priority. You already have the staff in place and a gold mine of content. But are you doing a great job Read More
Every publisher knows quizzes are highly engaging to readers. But a smart few publishers are using quizzes as products for advertisers. Believe it or not quizzes can drive serious revenue, along with providing deeper insights into your audience and building your list. Whether light and fun, Read More
There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More
Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) Read More
We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for Read More
As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – Read More
