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Tag: reader data

Audience Development, Publishing Management

Fall Clean-Up for Better 2021 Audience Data Revenue!

October 21, 2020Audience data, data analysis for niche publishers, data for niche magazines, Monetizing Data for Niche Media Markets, reader data

Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.

Audience Development, Publishing Management

Find the Revenue in Your Audience Data!

January 28, 2020Audience data, data analysis for niche publishers, data for niche magazines, Monetizing Data for Niche Media Markets, reader data

That “fresh start” feeling in the new year means it’s a great time to evaluate your audience data collection efforts — and make sure what you collect actually drives revenue and company growth! We asked Joyce Neth, Vice President & Director of Read More

Audience Development

Your Reader Data Equals Big Bucks

March 1, 2018audience development, Niche Alliance, reader analytics for magazines, reader data, Sheridan

There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, Read More

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