Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
That “fresh start” feeling in the new year means it’s a great time to evaluate your audience data collection efforts — and make sure what you collect actually drives revenue and company growth! We asked Joyce Neth, Vice President & Director of Read More
There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, Read More