Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
That “fresh start” feeling in the new year means it’s a great time to evaluate your audience data collection efforts — and make sure what you collect actually drives revenue and company growth! We asked Joyce Neth, Vice President & Director of Read More
Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand Read More
