Million Dollar Idea: Create the Ultimate Niche Event!

This is yet another “Million-Dollar” revenue idea that was shared at the CEO Summit in Phoenix last December. It started so simply it seemed too good to be true! BUT. Rob Krzys made believers out of all of us.

  • Publisher: Rob Krzys, President and Publisher, Benjamin Media, Brecksville, Ohio
  • Magazines: NASTT’s Trenchless Today and 7 more titles
  • Big Revenue Idea: Create a unique niche event! Just make it up.

Publishers have a huge opportunity to create one-of-a-kind events for their niche community.

Rob shared their savvy idea to create a “World Trenchless Day.” (No such day had existed before.) The celebration shines a spotlight on all of trenchless technology’s benefits — safety, economics, environmental, social.

-When they first pitched the idea to sponsors, they loved it!

-They started with an online quiz to gauge attendee interest. Their audience loved it.

Today, World Trenchless Day unites the entire trenchless industry — manufacturers, contractors, engineering firms, associations, public works and publications — to share the world of trenchless technology and the impact that trenchless methods have on their communities.

The event has been a big win for everyone and an opportunity to celebrate their industry.  The engineers loved posting photos on social media too, using #worldtrenchlessday. Now every year they look forward to learning and networking during the event.

Think about it. What kind of “Day” can YOUR niche magazine turn into an event? And what’s the lesson from this little idea that resulted in a big revenue success? Make it up! Be creative! Unite your community!


P.S. Don’t miss out on the next Million Dollar Mania at the Niche B2B CEO Summit, June 19-20 in Denver at the Brown Palace Hotel & Spa. Share your best “million dollar” idea and get at least 25 awesome revenue ideas in return!



About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.