The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We […]

The Lowdown on Programmatic Ad Revenue

Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We brought […]