Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed like a perfect combination. Krystal Vivian shared the whole story behind their incredibly […]
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed like a perfect combination. Krystal Vivian shared the whole story behind their incredibly successful campaign here. […]
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine wanted a way to grow their community of card markers. This fun, creative, […]
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine wanted a way to grow their community of card markers. […]
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
St. Louis Magazine , circulation 40,000, hosted a Food Fight voting bracket featuring iconic foods from the city of St. Louis. The people of St. Louis — like those of other cities — have some passionate debates about the region’s most iconic foods. We expected a bracket of this type would drive tons of engagement from our readers. The Idea […]
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects get shelved for another day. If you don’t pay close attention to it, your website might be working […]
