Hi Niche Whiz Kids! Eric Shanfelt is a super busy guy. First, he’s the Founder of eMedia Strategist, a consulting firm that has helped dozens of consumer and B2B media companies grow their digital businesses. And over the past 20 years, Eric has served Read More
Eight years ago, when I first started Prime Publishing LLC , I hired one editor. Today we have almost 50 editors working for us full-time. Their goal is to create great content every day that our readers enjoy. So many people always Read More
“…the times they are a-changin’..’” With those lyrics we realize that very little stays the same in our publishing businesses. Most of us are seeing the shift from traditional print revenue to digital dollars. As that trend continues, publishers keep adding more digital Read More
As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – Read More
We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out Read More
Have you ever heard of Paul Charles Morphy? He is considered to have been the greatest chess master of his era. Many said he knew every move he would make before the game even began. Paul was one of the best strategic Read More
The new media landscape defines success by the reinvention of your business model, the constant development of revenue streams and determining the right distribution mix for your devoted audience. And that’s before you think about growth! Does your growth plan include a new magazine launch? Read More
Crafting your company’s digital and online traffic strategies, beyond the standard website or digital edition, is increasingly complex. There is a huge range of critical decisions to make with content, marketing, even ad sales. How can you tie it all together? With technology changing so Read More
Mark Thompson, CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands, due in part to the rise of fake news, the ridiculous amount of programmatic offerings, and the general lack Read More
Summer is a great time to catch up on media revenue strategy and tactics, so we polled our niche publishers on successful ideas that boost digital revenues. Who doesn’t want that?? Here’s the secret sauce: It’s all about seizing new opportunities. Why? Because Read More
