Survey Says: Brands in Print = More Reader Trust

We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out how to make more money from it. Print continues to be an influential and effective component of magazine […]

Media Ad Sales: Print Ads ARE Trackable!

Are you tired of hearing that print ads or offline marketing is not trackable? Me too. In nearly all of my ad sales training workshops I hear sales reps say that is one of the most common objections from advertisers. So, here is the answer. Please feel free to create a one sheet from this information to use with your advertising clients. […]