Events can be a significant revenue stream for niche publishers. An event is an opportunity to expand your brand, create new lucrative partnerships, even discover new untapped vertical niches. But launching and marketing an event is not for sissies! It’s all about pre-planning Read More
Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) Read More
The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study Read More
I had a perfect plan to take on a competitor and flip some of their event sponsors to become my event sponsors. It failed. Here’s why – and what I learned in the process. I know my audience really well. I sit Read More
Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t Read More
Mobile devices are now a huge, huge influence in customer interaction and engagement. Thanks to constant advancements in technology, the purchase process has become “a mobile customer journey.” Consumers just start tapping their smart phones when they need something. They move from an “I want more information” stage to an “I Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% Read More
Is your website doing enough to convert your visitors into leads, customers…and revenue? Are you answering audience questions and responding quickly to your market’s need for information? Is your information the BEST? We asked Andy Crestodina (Co-Founder & Strategic Director, Orbit Media) why the right Read More
We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for Read More
Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople? Good, proven salespeople are expensive to hire and difficult to coax away from their current company. Plus, they are often high-risk hires because Read More
