Are you constantly refining your media company’s digital strategy? Hope so–because the digital space is literally transforming in…….micro-moments. Niche media companies need solid monetization strategies for social media, native ads and other content. They need to know what’s working best right now to drive online ad revenue. Staying informed Read More
Let’s face it, as sales people, we love a full arsenal of products to sell. And, to be honest, it’s our job to help potential advertisers determine what’s the right mix. That being said, I implore you – don’t ever leave email Read More
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all Read More
Ok, your sales manager has handed you a new integrated digital media package to sell and tells you to “run with it”. But your advertisers can vary so much in terms of experience, budget, even their own understanding of digital ROI. Not Read More
Q: What do you call a client contract that actually gets signed before New Year’s? A: A Santa Clause! It’s holiday season, Niche Peeps! You know, that time of year when it’s really, really hard to get calls and emails answered. And getting clients Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More
When I started my career I was lousy at working a room. I could do a lunch meeting and nail it. Public speaking or a sales presentation? No problem. But I was terrible at large cocktail parties or receptions. I felt like Read More
If you are a niche publisher contemplating expansion or sale, there are plenty of questions to make you crazy and keep you awake at night…….. Buying or merging: Now what? How do I ensure this stays a good investment? How do I sell this as a Read More
For most ad sales professionals, the 4th quarter signals the beginning of the end of your ad sales year. And even if your fiscal year does not follow the calendar year, by the time you add the holiday season and New Year celebrations into Read More
Sometimes niche publishers think about technology as the one thing that will transform their business and boost revenues. The reality is much more complex. The bottom line is that growth and transformation is really about strategy and communication. So we interviewed Gerrit Klein, President of Ebner Ulm Publishing. Read More
