Publishers are starting to realize the unharnessed value of an engaged email database and how it can increase digital revenues. An opt-in email newsletter list can be one of your most valuable assets—because then you own the relationship with that reader. 8 Read More
Are you ready to grow your digital revenues? We all know we need to launch new digital products to diversify our online income sources in these challenging times. The problem is the deck is stacked against us! In fact, we’ve found five Read More
I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend. Celebrity Chef demonstrations in Vegas. Wine and food pairings Read More
I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect Read More
I recently had the opportunity to attend a meeting in Nashville that blew me away. It was for the newly formed Women in Publishing (WIP) Summit Advisory Board. The nine women in attendance are highly accomplished, experienced leaders in niche publishing. The Read More
Say it with us, Niche Nation. The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E. In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your Read More
We sat down with Rob Ristagno, author of “A Member is Worth a Thousand Visitors”. Rob and his team have spent the past three years working directly with dozens of publishers to define the five forces to digital revenue success. The book Read More
Last week, I wrote about how to bring structure to the very first sales call to give myself the best chance of making a sale. (And to enjoy that heady feeling as often as possible!) The first 3 steps I take in every single Read More
As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it. Smaller publishers in particular, whose teams and budgets may be more limited Read More
It’s a wonderful feeling, isn’t it, that heady, addictive moment when you close a deal? In every ad sales training workshop I teach, I loudly proclaim that feeling just never goes away. For me, it is just as fresh today as it Read More
