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Tag: Kristin Nousu

Online Revenue

Keep it Real: Minimize Invalid Website Traffic!

August 21, 2018AdOpsCentral, Kristin Nousu, Magazine websites, online revenue, Website Development for Niche Publishers, website optimization, website traffic

There was a time in digital media operations where an impression was, simply put, an impression.  It was straightforward, but incomplete. It couldn’t address questions that we’ve since come to associate with impression quality – how long was the ad seen? Was Read More

Audience Development

Managing Audience Data: A Road Map for Success

June 12, 2018AdOpsCentral, Audience data, audience development, Data Management for Publishers, Kristin Nousu, Niche Alliance

As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it.  Smaller publishers in particular, whose teams and budgets may be more limited Read More

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