$37K from 15-Month Contest with Hospital

St. Louis Magazine prints 40,000 copies each month. The success of their recent promotions had them looking for opportunities to do even better. After hearing about the success other companies had securing recurring revenue from their advertisers, they wanted to create their own annual campaign. Beyond increasing their revenue, the magazine hoped this campaign would grow their email database and […]

Who Wants a Bigger Slice of Revenue Pie?

Publishing is packed with growth opportunities — targeted channels, content marketing, lead generation, marketing services, live events, and more. So how do you determine the right revenue strategies for your own unique niche brand? Sharon Houghton (Managing Director, Active Interest Media) shares some of her insights on the advantages of being niche. She believes you can turn your niche qualities […]

Million Dollar Idea: Happy Attendees, Happier Sponsors

For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding (and lead-generating!) opportunity for their sponsors. Publisher: Elizabeth Kachoris Magazine: PMMI Media Group Big Idea: Data & Personalized […]

Million Dollar Idea: Niche Community Events!

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November. Sign up now!) Now let’s get the niche revenue party started! Publisher: Ashley and James Fox-Smith from Baton Rouge, LA. Magazine: Country Roads Big Idea: Create a Supper Club The publishers created […]

Million Dollar Idea: 3 Strategies for More Revenue

Today we’ve got another Million Dollar Idea for you from our most recent CEO Summit in Denver. Kevin VanGundy shared his tips for focusing your revenue growth strategy no matter the size of your publication. Publisher: Kevin VanGundy, Publisher Magazines: Beacon Senior News Big Revenue Idea: Focus your revenue goals around three distinct strategies The Formula Money. Everyone wants it. […]