Although special editions and one-offs are a staple for most niche publishers, there is also a way to drive new, year-long print revenue streams with ancillary publications. Plus you already have the creativity and the staff! And if you are publishing a City & Read More
Cart before the horse or horse before the cart? We are SO done with the print vs digital debate already…… Today the successful business model is based on the continual development of evergreen and fresh content that engages your audience. The focus now is on how Read More
Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and Read More
Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) Read More
Publishers face many challenges that did not even exist 10 years ago. But before they surrender to Facebook, Instagram and Google, publishers should ask themselves if they are really doing everything they can to build their business. Or are they copping out? This Read More
Doesn’t every niche publisher want to expand content revenue and audience reach? The perfect match is your niche audience and a nice portfolio of custom publishing products. So where do you start? We asked Michael Zivyak, President & Publisher of Sonoma Magazine at Sonoma Media Read More
Andrew Davis, global motivational speaker and lunch keynote, recently challenged Niche CEO Summit publishers in the room: “Can you move your market? What trends can you inspire within your niche? More importantly, as a publisher, YOU do have the power to move your market Read More
Maybe you’re sick of being asked about your 2018 resolutions, but note that research has proven they’re worthwhile: people who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions. Let’s skip all Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More
If you are a niche publisher contemplating expansion or sale, there are plenty of questions to make you crazy and keep you awake at night…….. Buying or merging: Now what? How do I ensure this stays a good investment? How do I sell this as a Read More
