Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. See Part […]

Does Your Print Magazine Earn Its Keep? (Part Two)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. See Part One here. – […]

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. – Editors […]

Does Your Print Magazine Earn Its Keep? (Part One)

Many niche publishers are assessing their print magazines as media budgets and ad dollars shrink this year. But you may be missing out on revenue opportunities by cutting issues or closing up entirely. Read on for five evaluation tactics from Erin Peterson, owner at Capstone Communications. This article was first published in Pages magazine, published by Lane Press. – Editors ***** […]

When It Comes to Your Publication, Consider the Simple Things.

Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook opportunities to improve upon our centerpiece: our print publication. Take a breath. Take a break from the technology […]

Managing Print Costs: “Overs and Unders”

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) results in spoilage that must be accounted for in order to ultimately meet a specified print quantity. While […]