COVID-19 has turned the majority of our workspaces into remote offices. And while some teams are adapting to this quickly, others aren’t handling this change all that well. In my sales training, I’ve been working with remote sales teams for years. If Read More
The Coronavirus (COVID-19) has left us in a time of uncertainty. It’s more important than ever to be sure you’re setting the right tone in the email messages from your company – particularly your non-news email content. We’ve put together a list Read More
It’s a brave, new world right now of remote work, advertiser soothing, audience outreach and support, and business assessment to ensure continued growth and survival. We hope you are hanging in there, Niche Nation! If you are spending time assessing products to Read More
Whether you find yourself now working from your kitchen, dealing with a long-extended school break for your kiddos, or just bummed about missing your favorite sports or concerts, COVID-19 is affecting everyone. There are many ways to keep your magazine relevant and Read More
As sales professionals, talking is a big part of what we do. We all have a pitch, a sales sheet and demos. But also consider that 86% of buyers report that they’d rather go to the dentist than talk to a sales Read More
St. Louis Magazine , circulation 40,000, hosted a Food Fight voting bracket featuring iconic foods from the city of St. Louis. The people of St. Louis — like those of other cities — have some passionate debates about the region’s most iconic Read More
“Experiential” is a trendy word for events right now — but what it really means is making your event so compelling, helpful, interactive, and fun that attendees and sponsors sign up and keep coming back! We asked Agnes Varnum, Deputy Director of Read More
No matter how much your core brand’s magazine, website, or event is thriving, building in back up revenue streams and maxing your brand’s recurring revenue is your safety net when things get rough. (And if things are going great, it’s that much Read More
That “fresh start” feeling in the new year means it’s a great time to evaluate your audience data collection efforts — and make sure what you collect actually drives revenue and company growth! We asked Joyce Neth, Vice President & Director of Read More
Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and Read More
