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January 21, 2020

5 Ways to Control the ROI Conversation with Your Advertisers

Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and we as media salespeople better start controlling the narrative. Why? I predict that Generation Z, those born between […]

Ryan Dohrn Ad Sales 0 3 min read

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