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Tag: advertiser ROI

Ad Sales, Sales

5 Ways to Control the ROI Conversation with Your Advertisers

January 21, 2020ad sales, ad sales for niche magazines, ad sales training, advertiser ROI, advertising ROI, Ryan Dohrn, sales strategies

Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and Read More

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