Q: What do you call a client contract that actually gets signed before New Year’s? A: A Santa Clause! It’s holiday season, Niche Peeps! You know, that time of year when it’s really, really hard to get calls and emails answered. And getting clients Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More
If you are a niche publisher contemplating expansion or sale, there are plenty of questions to make you crazy and keep you awake at night…….. Buying or merging: Now what? How do I ensure this stays a good investment? How do I sell this as a Read More
For most ad sales professionals, the 4th quarter signals the beginning of the end of your ad sales year. And even if your fiscal year does not follow the calendar year, by the time you add the holiday season and New Year celebrations into Read More
Sometimes niche publishers think about technology as the one thing that will transform their business and boost revenues. The reality is much more complex. The bottom line is that growth and transformation is really about strategy and communication. So we interviewed Gerrit Klein, President of Ebner Ulm Publishing. Read More
Do you already assist advertisers who don’t have the time or expertise to design their own ads or write copy? You probably already have the existing staff. Why not offer a new way to serve all your clients and create a new revenue stream at the same time? Read More
Some day, whether in two months or five years from now, you might think about selling your niche media company. Or selling at least some of the properties within it. Where should you start? What has real value? Are “earn outs” a good idea? How can Read More
Now read this! I just finished a great biz book on totally revamping marketing outreach and revenue. This is a must-read for niche publishers! Joe Pulizzi, a recent keynote speaker for us in Chicago, has co-written a new book with Robert Rose Read More
Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be Read More
The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement Read More
