Before you take one (or all) of your media properties to market, you need to be fully prepared. And getting all the facts and expert insights is key. But what information is the most important? Here are 5 questions you need to ask — and know the answers! – before you jump into buying or selling. What are buyers looking for […]
This is yet another “Million-Dollar” revenue idea that was shared at the CEO Summit in Phoenix last December. It started so simply it seemed too good to be true! BUT. Rob Krzys made believers out of all of us. Publisher: Rob Krzys, President and Publisher, Benjamin Media, Brecksville, Ohio Magazines: NASTT’s Trenchless Today and 7 more titles Big Revenue Idea: Create […]
CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation. But they can also be a giant expense, a time suck, and confusing as hell. Elizabeth Kachoris (Sr Director, Digital & Data, PMMI Media Group) is the Tech Whisperer. She’s also the slayer of inefficiency […]
Are you doing everything necessary to ensure the future growth of your business? It starts with taking a 360-degree view of every single product in your line-up, and then evaluating how those products will fit within your future plans. Dan Oswald, CEO of Simplify Compliance, knows plenty about launching successful, sustainable products. He has orchestrated a number of mergers and […]
Who wants to learn the latest in B2B event models and revenue strategies? Events continue to be a hot commodity in niche media, especially for B2B and Association publishers. Finding fresh ways to inspire, inform, and engage your customers or membership is crucial for event revenue growth. Philip McKay (President & CEO, nGage Events) and his team manage super successful […]
As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it all out? Eric Shanfelt’s (Founding Partner, eMedia Strategist) 25 years in the digital media trenches have given him […]
Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you. But the work week is crazy, deadlines are looming and website renovation projects get shelved for another day. If you don’t pay close attention to it, your website might be working […]
