Is your turkey going to be fried, smoked, roasted or butterflied? Where do you stand on sweet potatoes? (Or your father-in law, for that matter.) Are you for or against pumpkin pie? And what’s up with those vegetarian cousins who want to Read More
It’s almost Halloween, the day most people wear silly costumes to work, hardly work, then eat too much at the office potluck. But the spooky monsters, screeching ghosts and wicked witches got us thinking–what are salespeople most afraid of? What stops them Read More
Data, data, it’s all about the data. Or is it? We are here to tell you that chasing data could be a waste of your valuable time. Think about it–does all that data really matter in the niche world of targeted, hyper Read More
Ancillary publications, new digital products, live events, merchandise, oh my! Opportunities abound to diversify and grow your revenue by launching new products. So how do you sift out the gold nuggets from the gravel in your product ideas? Paul Reulbach (Publisher, Silicon Read More
Niche Key Question: What are the latest publisher revenue ideas and how can you get on board? What’s the next big thing YOU should be doing to stay ahead in this crazy niche publishing world? We interviewed Christopher Lester (Founder, [C4ward] Strategies Read More
Every year Social Media Examiner conducts a survey of 5,700 marketers to better understand how marketers are using social media to promote and grow their business. Here are 3 key trends from their 2018 Social Media Marketing Industry Report: And yes, it’s Read More
Even if you “own” your niche market, there is (or likely will be) competition. And though the other guys can push your content and team to be the best, it can also be a big thorn in your side when budgets are tight Read More
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More
Niche events are a hot revenue stream and everyone’s doing it. But how do you ensure you stand out from the other events in your market? Does your niche event have a WOW Factor? Does it have that special something that makes Read More
So you’re considering selling your media business. Or maybe buying new media properties. Is it a sure thing that it will be a long, bumpy ride? Are there ways to prepare yourself and your company now that can make a difference? We Read More
